Old men, grey suits, we've all heard it right? Insurance has always been seen as a very male-dominated industry. However, in recent years, we have noticed a shift. More and more women are holding senior roles and overall are becoming successful in the industry because of the desire to achieve balance and diversity.
Insurance is an exciting and varied career option. But for many outside of the industry, the misconceptions that exist about it dissuade them from joining. This presents challenges for the sector when it comes to diversifying and making sure it has the skills for the future.
Marie Cronin, wants to change that.
Branding is a fundamental part of every business. Without it, a company has no way of expressing who they are, what they do and why the do it. Branding helps organisations to differentiate themselves from their competition, and affords them the ability to create a connection with their audience, something which is vital, especially in a competitive environment.