--- title: The Inside Track – The Insurance Institute's Member Blog | Personal Branding description: Personal Branding | Welcome to The Inside Track – The Insurance Institute's dedicated online space for industry insights, careers advice, study tips and more. --- [![logo-from-updated-site](https://blog.iii.ie/hs-fs/hubfs/Logos/Insurance%20Institute/logo-from-updated-site.png?width=178&name=logo-from-updated-site.png)](http://www.iii.ie/) [**MEMBER LOGIN**](https://eu-quercus.elluciancloud.com/app/iii/f?p=10604:101:3609409149439) - [Programmes](https://iii.ie/Programmes) - [Certificate in Product Advice](https://iii.ie/Programmes/Certificate-in-Insurance-Product-Advice-APA) - [Certificate in Insurance Practice](https://iii.ie/Programmes/Certificate-in-Insurance-Practice-CIP) - [Higher Diploma in Insurance Management](https://iii.ie/Programmes/Higher-Diploma-in-Insurance-Management) - [Specialty Programmes](https://iii.ie/Programmes/Specialty-Programmes) - [Insurance Practitioner Apprenticeship](https://iii.ie/Programmes/Specialty-Programmes/Insurance-Practitioner-Apprenticeship) - [Certified Insurance Director](https://iii.ie/Programmes/Specialty-Programmes/Certified-Insurance-Director) - [Certificate in Climate Risk](https://iii.ie/Programmes/Specialty-Programmes/Certificate-in-Climate-Risk) - [Micro-credentials](https://iii.ie/Programmes/Specialty-Programmes/Micro-credentials) - [Affiliate Programmes](https://iii.ie/Programmes/Affiliate-Programmes) - [Non-General Insurance Qualifications](https://iii.ie/Programmes/Affiliate-Programmes#non-general-insurance-qualifications) - [Certified Diploma in Loss Adjusting](https://iii.ie/Programmes/Affiliate-Programmes#cdip) - [ACII to FCII](https://iii.ie/Programmes/Affiliate-Programmes#acii-and-fcii) - [Exemptions](https://iii.ie/Programmes/Exemptions) - [Exams](https://iii.ie/Programmes/Exam-Information) - [Membership](https://iii.ie/Membership) - [Membership Categories and Fees](https://iii.ie/Membership/Membership-Categories-Fees) - [CPD](https://iii.ie/Membership/CPD) - [Local Institutes](https://iii.ie/Membership/Local-Institutes) - [Careers](https://iii.ie/Membership/Careers) - [Register of Compliant Persons](https://iii.ie/Membership/Register-of-Compliant-Persons) - [Employers](https://iii.ie/Employers) - [About Us](https://iii.ie/About-Us) - [Our History](https://iii.ie/About-Us/Our-History) - [Leadership Team](https://iii.ie/About-Us/Leadership) - [Blog](https://blog.iii.ie/inside-track) ![Blog Banner 2](https://blog.iii.ie/hubfs/Blog%20Banner%202.png "Blog Banner 2") ## [Inspiring Leaders - The Female Edition](https://blog.iii.ie/inside-track/inspiring-leaders-the-female-edition) 08/06/22 13:55 / by [Anne Roberts](https://blog.iii.ie/inside-track/author/anne-roberts) posted in [Women in Insurance](https://blog.iii.ie/inside-track/topic/women-in-insurance), [Personal Branding](https://blog.iii.ie/inside-track/topic/personal-branding), [Qualifications](https://blog.iii.ie/inside-track/topic/qualifications), [career advice](https://blog.iii.ie/inside-track/topic/career-advice), [followyourpassion](https://blog.iii.ie/inside-track/topic/followyourpassion) [0 Comments](https://blog.iii.ie/inside-track/inspiring-leaders-the-female-edition#comments-listing) [![](https://blog.iii.ie/hubfs/Inspiring%20Leaders%20Blog.png)](https://blog.iii.ie/inside-track/inspiring-leaders-the-female-edition) Old men, grey suits, we've all heard it right? Insurance has always been seen as a very male-dominated industry. However, in recent years, we have noticed a shift. More and more women are holding senior roles and overall are becoming successful in the industry because of the desire to achieve balance and diversity. [Read More](https://blog.iii.ie/inside-track/inspiring-leaders-the-female-edition) ## [When Career and Passion Merge.](https://blog.iii.ie/inside-track/when-career-and-passion-merge) 08/06/22 13:50 / by [Carol Donaghy](https://blog.iii.ie/inside-track/author/carol-donaghy) posted in [Women in Insurance](https://blog.iii.ie/inside-track/topic/women-in-insurance), [Personal Branding](https://blog.iii.ie/inside-track/topic/personal-branding), [followyourpassion](https://blog.iii.ie/inside-track/topic/followyourpassion) [0 Comments](https://blog.iii.ie/inside-track/when-career-and-passion-merge#comments-listing) [![](https://blog.iii.ie/hubfs/6-3.png)](https://blog.iii.ie/inside-track/when-career-and-passion-merge) Insurance is an exciting and varied career option. But for many outside of the industry, the misconceptions that exist about it dissuade them from joining. This presents challenges for the sector when it comes to diversifying and making sure it has the skills for the future. Marie Cronin, wants to change that. [Read More](https://blog.iii.ie/inside-track/when-career-and-passion-merge) ## [Personal Branding: What It Is and Why You Need One](https://blog.iii.ie/inside-track/personal-branding-what-it-is-and-why-you-need-one) 25/05/22 15:45 / by [Anne Roberts](https://blog.iii.ie/inside-track/author/anne-roberts) posted in [Personal Branding](https://blog.iii.ie/inside-track/topic/personal-branding) [0 Comments](https://blog.iii.ie/inside-track/personal-branding-what-it-is-and-why-you-need-one#comments-listing) [![](https://blog.iii.ie/hubfs/microphone.jpg)](https://blog.iii.ie/inside-track/personal-branding-what-it-is-and-why-you-need-one) Branding is a fundamental part of every business. Without it, a company has no way of expressing who they are, what they do and why the do it. Branding helps organisations to differentiate themselves from their competition, and affords them the ability to create a connection with their audience, something which is vital, especially in a competitive environment. [Read More](https://blog.iii.ie/inside-track/personal-branding-what-it-is-and-why-you-need-one) [All posts](https://blog.iii.ie/inside-track/all) The Insurance Institute of Ireland Insurance Centre, 5 Harbourmaster Place IFSC, Dublin 1, D01 E7E8 01 645 6600 | [info@iii.ie](mailto:info@iii.ie) The Insurance Institute of Ireland is registered in Ireland. 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