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Personal Branding: What It Is and Why You Need One

22-Mar-2019 11:35:59 / by The Insurance Institute posted in Personal Branding

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Branding is a fundamental part of every business. Without it, a company has no way of expressing who they are, what they do and why the do it. Branding helps organisations to differentiate themselves from their competition, and affords them the ability to create a connection with their audience, something which is vital, especially in a competitive environment.

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