Effective business writing is one of the most important skills you should develop, no matter what your job title is or how long you’ve been working. Whether you’re sending an email to your colleagues, generating a report or creating a new sales pitch, the ability to communicate effectively could be the difference between success and failure in your next business endeavour.

Attracting and retaining appropriate talent is a huge challenge for 70% of insurance CEOs globally, according to PWC’s Annual CEO Survey. This figure remains steady with previous years and is likely to grow with specialist skills becoming more in demand as technologies advance.